Who We Are

The Capstone Poll is within the Center for Business and Economic Research in the Culverhouse College of Business. It is our survey research unit and offers a variety of services ranging from consulting on specific aspects of survey research to conducting a survey. Services include sampling design, questionnaire construction, interviewing, data analysis, and presentation of results in a formal written report. Data are collected through telephone interviews, online surveys, written mail or group-distribution surveys, in-person interviews, and focus groups. Technical reports are tailored to meet the needs of the project or sponsor.

Our telephone interviewing facility is equipped with a computer-assisted telephone interviewing (CATI) system, allowing for a high degree of accuracy and efficiency. Data are collected by a group of experienced telephone interviewers who undergo additional training specific to each survey conducted.

Most work of the Poll is performed on a contractual basis for government, non-profit organizations, private companies, the media, and faculty and administrators affiliated with The University of Alabama. The Capstone Poll does not conduct election campaign surveys for political parties or for candidates for public office, their campaign committees, representatives or agents.